Users will soon have a updated setting that permits them to cut down on the quantity of artificial intelligence-produced media appearing in their feeds. This move comes as the service revealed that it currently hosts in excess of 1 thousand million AI videos.
Pilot Phase and Launch
The update is in a pilot phase over the following weeks before a global launch. This shift comes amid a rise in AI content, driven by recent content generation software.
The Broader AI Trend
It has been noted that almost 10% of the most rapidly expanding channels on a popular video site only show AI-generated videos. A considerable share of this output is considered low-quality AI content, a label for inferior, bulk-generated content that is typically nonsensical or surreal.
Our research shows that many people enjoy content produced via AI tools, including AI artwork to informative clips, and we want to offer the community the ability to see more or less of that, depending on their own preferences,” said a platform representative.
AI on the Platform
The platform announced that there are presently 1.3 billion videos on its app identified as AI-generated. Collectively, more than 100 million videos are uploaded to the app every day, making AI content a minor part of its complete catalog.
User Control Features
Users will be able to reduce or increase the level of AI content they watch by using the topic control setting in the platform and choosing the AI content topic. Other topics that are already be modified under the tool include news, fashion, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s policies oblige creators to identify “realistic” artificially created content, and it bans dangerous deepfakes of public figures or emergencies. Any authentic-looking artificial content that is unmarked can be deleted under its community policies.
Furthermore, the platform will henceforth attach an AI-generated tag to content produced via its built-in AI features, or flagged by an cross-platform project for spotting artificial media. This step is intended to stop users from attempting to evade the labeling process.
Responsible AI Funding
The platform is also introducing a $2m awareness program for specialists and institutions to create informative material about using AI responsibly. This initiative will assist non-profit groups dedicated to teaching computer science.
Moderation Strategy
TikTok has supported its moderation strategy, during controversy over proposals to lay off numerous safety staff in the United Kingdom. It is set to reduce a significant number of roles in its content moderation division in London, with trade unions and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A company official stated that staff-based oversight would remain essential, but AI can safeguard staff by filtering out the most distressing content before it has to be seen by humans. The platform reported a notable drop in disturbing and violent content handled by human moderators over the last 12 months due to intervention by its automated systems.
It is vital to integrate staff and AI to keep the platform safe,” she said. “We’ll have humans as part of that process, but we additionally believe it’s very important to reduce exposure to harmful content as swiftly, which is why a significant AI assistance is making a difference work at speed.”
